Technology

The pipeline that puts your name in the answer.

The pipeline

Four steps from invisible to named.

One pipeline runs the whole job — probe what AI says today, score the gap, ship the optimisation, measure the lift. Automation keeps it fast; team review keeps it grounded.

01 · Probe

Ask the engines.

600+ buyer-grade prompts hit ChatGPT, Claude, Gemini, Meta AI, DeepSeek and Grok — in your language, your market, your category.

02 · Score

Read the gap.

Every answer is scored on visibility, accuracy, structure and authority. One number per engine, one combined index for your brand.

03 · Optimise

Optimise the business.

A ranked roadmap of content, structure, citation and on-site moves — generated from your data and reviewed before delivery, so the engines start naming you next.

04 · Re-scan

Measure the climb.

Thirty days after the optimisation ships, we run the exact same probe — and show, prompt by prompt, where the engines now place your name in the answer.

Inside the probe

600 prompts. Every engine.

The probe is how we learn what AI says about you today. We don't ask the engines what we want to hear — we ask them what your buyers type. The prompts are refreshed every cycle so the gap we work on reflects the questions that influence whether your name gets named.

  • Prompts mirror intent. Comparison, recommendation, troubleshooting, pricing — the questions a real buyer asks before they choose a brand.
  • Diversity is designed in. Long-tail, branded, unbranded, locale-specific — so one weak slot doesn't fake a strong score.
  • Fresh every probe. Engines update their answers often. We refresh the prompt pack on every run so the read stays current.
Inside the score

One index, four honest signals.

The score is the map of why AI doesn't name you yet. Every answer the engines return is graded on four components — each scored 0–100, each tied to a specific lever we move in the optimisation.

Visibility 76

Do they name you?

How often the engine surfaces your brand on the prompts a real buyer would type — across the full prompt pack, not the easy ones.

Accuracy 82

Do they describe you right?

Whether the engine's description matches your positioning, audience and features — or quietly drifts into a competitor's pitch.

Structure 64

Can they parse you?

Schema, headings, entity markup and content extraction — the plumbing engines actually read when they decide to quote you.

Authority 71

Do they trust you?

Third-party citations, mention diversity and link signals — the proof engines look for before they put your name in the answer.

Inside the optimisation

Four levers. Every move ranked.

The optimisation is the product. Each item is a concrete move with a target, a reason and an expected lift — sorted so the change that pulls your name into the answer fastest ships first.

Content moves

Rewrite the paragraphs engines lift from. Sharpen positioning sentences, anchor your name to the buyer phrases that win the answer.

Pages · Sentences · Phrasing

Structured data

Schema, entity markup, FAQ blocks and product graphs — wired so engines read your site the way you read it, not the way they guess.

Schema · Entities · Markup

Citation moves

Earn the third-party mentions engines treat as proof — directories, category lists, comparison pages and the publications your buyers already read.

Mentions · Listings · Press

On-site moves

Speed, crawlability, internal links and canonical signals — the quiet plumbing that decides whether engines bother reading the pages that earn you the answer.

Speed · Crawl · Canonical
Inside the re-scan

30 days later. Same probe. New answer.

Engines need time to read the optimisation, re-crawl citations and re-rank answers. Thirty days is a practical window for the signal to settle — long enough to measure, short enough to act on.

  • Identical prompt pack. Same 600+ questions. Same locales. The delta is honest because the test is the same.
  • Engine-by-engine breakdown. See exactly where you climbed — ChatGPT, Claude, Gemini, Meta AI, DeepSeek, Grok.
  • The answers, side by side. Before and after on every prompt that matters, so the lift isn't just a chart — it's a paragraph.
Built for change

AI engines move. Your signals hold.

Models ship new weights. Answer formats change. New assistants launch. The optimisation we ship is model-agnostic — anchored in the structures and citations every major engine learns from, not the quirks of any single one. We re-tune as the engines move, so today's gains have a better chance of holding tomorrow.

Model-agnostic signals Re-tuned on every release Six engines, one playbook

Buyers are asking AI. Be the answer.

Six engines. One probe. An AI Visibility Sprint that turns your existing business, services and proof into answer-ready context, then a 30-day re-scan to measure the lift.

Start with your business £34.99 · AI Visibility Sprint · 30-day re-scan included